Have you read "Dotcom Secrets" from @russellbrunson ?
Its a 6 hour read 😲
But it's a must-read marketing and sales book if you want to:
📖 Sell Info products
🤩Build a personal brand
📈 Grow a service business
Best quotes and lessons from the book you can read in the next 6 minutes.
1
"One of the fundamental rules of marketing is that “a confused mind always says no.”
Don't have too many buttons on your website.
Every page should have 1 clear call to action.
2
"If you don't like your customers, that's your fault, not theirs"
"You attract customers based on the content and offers you put in the marketplace"
They are your bait.
"If you change your bait, you'll change your customer"
3
The real power of the internet is the power of congregations.
Groups of people gathering in little corners of the internet make it possible for people like you and me to get into business quickly and be successful"
4
"A business is about what result you can get for your clients.”
5
“There is no strategic advantage of being the second lowest price leader in town.
But there is a huge strategic advantage of being the most expensive”
6
"To overcome price resistance, increase the value of your offer so it’s worth 10 times more than what you’re selling it for.”
7
"A percentage of your audience will always want to pay you the premium to get more value.”
8
"They come in looking for a result, but they stay because of their relationship with you”
9
"They come in looking for a result, but they stay because of their relationship with you”
10
"People won’t care about any of the success you’ve had, and they won’t follow you or your advice until they know that you’ve been where they are now.”
11
"You will get tired of hearing your backstory way before your market gets tired of it, so you need to start sharing it a lot.”
12
"The best teachers in the world teach in parables."
"Start building out a Rolodex of parables that you can use again and again."
13
"If you search for me online, you're going to find out there are people who love me and people who hate me.
That's just the way it is.
If you're neutral, no one will hate you, but no one will know who you are either."
14
"From the moment your prospects are introduced to you, help them have a great experience at each step so they’ll continue moving through your sales process.”
15
"You have to figure out where your prospect is along the product-awareness continuum:
- Problem aware
- Solution aware
- Product aware
Where they are determines the temperature of the traffic
You should create separate landing pages to match the temperature of your traffic"
Final Lesson:
“Ultimately, the business that can spend the most to acquire a customer wins.”
Thank you for reading 🙏
Hope you found some interesting quotes and lessons from Dotcom Secrets.
Are you on your entrepreneurial journey as well?
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Also, I posted these quotes on Twitter as well and got plenty of interesting conversations.
Do share your thoughts there:
Cheers,
Written by
Eternally Curious. Writing, Learning, Building in Public. Writing about Ideas + Inspiration + Insights for Indie creators 🎨| Simple tips to make 10X Decisions in Business and Life 😇 | Creator Economy FTW 💸 | Product Manager
