Know your “Why” on Twitter

Have you ever started a project without a plan?

Just jumped right into it?

Doesn’t it feel weird? You’re not sure what you’re doing.

You don’t know why you are doing something. You just follow what everyone else is doing without thinking too much about it.

Eventually you burn out and give up on the project.

There are hardly any projects that work out without plans. Even if plans change with time, but it’s important to make them.

Just to set the right direction at every stage.

In this post I want to talk about the big questions in your Twitter journey.

How do you make a broad plan for this project.

Before you even start applying any tactical tips, it’s important to take a broad view of your Twitter goals.

This is a 500 feet view of your Twitter journey.

It will help to keep coming back to this post every few months, and even after you have a decent audience.

It all comes down to 3 main points.

Let’s see what they are👇

1. Know your Why?

Ask yourself:

Why do you want to have a Twitter presence?
Do you want to sell products and services?
Network with like minded people?
Learn from them?

Most of us will say All of the above.

But it still makes sense to have 1 clear north star.

For me, it’s about networking with interesting people. I know this eventually leads to more product sales as well. But I can’t focus on sales all the time, otherwise I will lose out on real human connections.

A clear north star will help you stay on course during the toughest of days.

And boy, there will be tough days 😅

Speaking of which, let’s get to the 2nd tip of this section.

2. Be in it for the long game.

Nothing worth doing is easy.

And that includes having an engaged Twitter audience.

It’s super hard, and it will take a long time.

But that’s a good thing.

If you’re gritty, and you’re serious, then you have a great chance of building an engaged Twitter audience.

An audience that will be an invaluable asset.

Be it in terms of connecting with interesting people, or validating business ideas, or even finding gigs and jobs.

It helped me quit my job and go solo back in August 2021.

But it was only possible, because I was committed to Twitter for the long term. And didn’t mind doing the hard work in the initial days.

3. Know your audience

Be very clear about who the ideal reader of your Tweets is going to be.

This will help your overall Twitter strategy and the daily tactics you employ.

Ideally it makes sense to make a user persona with some psychographic information.

Every time you hit publish, you will think about this person, and review whether your content adds value to them or not.

If you’re not sure where to start, look back on your own achievements over the past couple of years, and make a persona based on your own self from back then.

That’s what I do. This is my ideal user persona:

Hope you found these tips useful.

I’ll write more posts in the future about how you can go about setting up your Twitter profile for success and how you can grow an engaged audience on the platform.

If you don’t want to miss those posts, make sure you signup to my private newsletter:

Cheers,

Ayush