Know your “Why” on Twitter
In this post I want to talk about the big questions in your Twitter journey. How do you make a broad plan for this project. Before you even start applying any tactical tips, it’s important to take a broad view of your Twitter goals. This is a 500 feet view of your Twitter journey.
- Ask yourself:
- Why do you want to have a Twitter presence?
- Do you want to sell products and services?
- Network with like minded people?
- Learn from them?
- Most of us will say All of the above.
- But it still makes sense to have 1 clear north star.
- For me, it’s about networking with interesting people. I know this eventually leads to more product sales as well. But I can’t focus on sales all the time, otherwise I will lose out on real human connections.
- A clear north star will help you stay on course during the toughest of days.
- And boy, there will be tough days 😅
- Nothing worth doing is easy.
- And that includes having an engaged Twitter audience.
- It’s super hard, and it will take a long time.
- But that’s a good thing.
- If you’re gritty, and you’re serious, then you have a great chance of building an engaged Twitter audience.
- An audience that will be an invaluable asset.
- Be it in terms of connecting with interesting people, or validating business ideas, or even finding gigs and jobs.
- It helped me quit my job and go solo back in August 2021.
- But it was only possible, because I was committed to Twitter for the long term. And didn’t mind doing the hard work in the initial days.
- Be very clear about who the ideal reader of your Tweets is going to be.
- This will help your overall Twitter strategy and the daily tactics you employ.
- Ideally it makes sense to make a user persona with some psychographic information.
- Every time you hit publish, you will think about this person, and review whether your content adds value to them or not.
- If you’re not sure where to start, look back on your own achievements over the past couple of years, and make a persona based on your own self from back then.
- That’s what I do. This is my ideal user persona: